Stephanie A. Watson, is a native Detroiter and the President & Creative Director of DZS Savvy Event Planning & Design & Consulting Company established in 1996. And most recently Co-Owner of Best Practices Training & Development LLC, A Tea Parties With Style, A Diva & A Camera & Rep That Model. Ms. Watson has developed a plethora of affiliate businesses of DZS over the past 14+ years in business; inclusive of but not limited to: The Workshop Suite | D3P:: DZS Promo | PR | Publicity + Marketing; an event planner, entrepreneur and business consulting, training, advising, promotions and marketing and training company, DZS Business Consulting; a company specializing in offering optimal professional business enhancement, customer service, sales training, virtual administrator services, Professional Entrepreneurs :: Nationwide a group aimed at inspiring, educating and enhancing professional entrepreneurship.

Ms. Watson’s other successes include 600 + events professionally planned in her 14+ year tenure with a professional clientele extending into the hundreds. Ms. Watson received her Bachelor of Arts Degree in Organizational Communications and Journalism from Western Michigan University in 1992; and is currently pursuing her Masters of Science Degree with a concentration in Health Services at Central Michigan University. Additionally, she has completed graduate work in the human resources industry at Marygrove College and has attended educational seminars in Leadership, Social Media Networking, Team Building, Marketing/PR , Business Etiquette & Sales at Walsh College and various educational facilities. Ms. Watson has earned certificates from Love Mexico Weddings, Wedding MBA, FABJOBS and Wedding Solutions collectively, and has been certified as a “Train The Trainer” in the healthcare industry.

Ms. Watson has over 15 years of progressively successful experience collectively in Private and Corporate sales, marketing, training, community relations, and event planning. She is the co-producer of “Pamper The Bride Bridal Expo” A Michigan Based Bridal Show co sponsored by GetMarried.com, WeddingSolutions.com, Macy’s Wedding Registry, MissNowMrs.com and Premier Bride Magazine, marketing director and vendor relations director for Romantic Wedding Essence Bridal Show, Regional Sales Director (MI) for WeddingSolutions.com and former Planning Committee Member: American Diabetes Assoc. “Commitment For A Cure” Gala and Publicist, PR and Event Planner for “Mind Talk” (Talk Show ) featuring Professor Victoria Mayberry, former Relationship Expert For Ebony Magazine and for Families Who Support Breast Cancer Survivors.

We interviewed Ms. Watson for this edition of women entrepreneurs on http://www.shalenadiva.com and here are her reponses on life and her business DZS Event Planning.

Please list a motto that you live by and state why.

“It Was Then I Carried You” an excerpt from “Foot Prints”. This quote is indicative of how God has me in His loving arms and will never leave me, guide me and never forsake me.

Describe your business. List location, phone number, website. Are you or your business on Facebook? Twitter? Linked In? Please list.

DZS:: THE COMPANY:: STEPHANIE A. WATSON :: THE CEO:: INNOVATIVE & Stylish Social, Milestone & Corporate Event Planning, Production, Design & Management Company: Also Specializing in All Phases Of Professional Business Marketing, Public Relations, Consulting & Training. Our A++ Rated Services Are Priceless, Investment Worthy & Timeless 888-421-6777- Michigan, Nationwide & Destination Service Areas. Available For Speaking Engagements & Workshops. (1996-2011)15 YEARS. 

DZS Savvy Events | Marketing | Business Consulting | Web Styling | Training
15700 W. 10 Mile Rd. Suite 207 – Southfield, MI 48075
(248) 747-3482 | (888) 421-6777
e: dzs@att.net
twitter: http://www.twitter.com/mzvisionary
blog: http://www.mzvisionary.blogspot.com
face book: http://www.facebook.com/stephanie.a.watson
(1996-2011) – Celebrating 15 years in business

 
 What motivated you to open your own business?

I have always been inspired as a youth to bring smiles to the faces of others and to help. Thus blossomed my “calling” event planning, training and design.  At an early age I was planning “tea parties” at home with my friends and tutoring 5 year olds during my lunch hour in middle school as opposed to playing. I was destined to what I do with splendor! 

Did you have any initial fears or concerns that you had to overcome when opening your business?

No fears for some reason. I always had the passion and brought it to fruition one day and it flourished from there.

How did you develop your concept?

I have always been a true “individual” I developed my nitch by looking inside of my own personality and talents and sharing those traits and “style” with others.

 How much capital did you need to get started? Did you use any creative funding sources?

I used my own capital and developed a marketing plan to execute it. I analyzed the goals of my company and then determined what I could invest. YES, I took a risk! 
 
How do you market your business? Do you use any creative marketing strategies?
I have a degree in marketing and sales which enables me to use creative techniques I.e. video promos, websites and social media to market my companies.  
How do you manage employees if any?

My employees are individuals that have apprenticed, trained or mentored with me and I afford them the opportunity to learn while working and seeing first hand what to expect. Hands on is the best way to learn and to gain viable experience.

What are some of your day to day struggles as a business owner?

Each day is a day of new and innovative ideas. Sometimes after 15 years in business, it becomes a challenge and requires that I take a “moment” to reflect and then the ideas come in clearly.

What brings you the most joy from your work?

My joy stems from a satisfied, repeat and referring customer and requests to speak, advise and consult others and share my expertise and knowledge.

How do you balance work life and family? Do your work demands affect your relationships?

As an entrepreneur, I make sure to balance work, fun, family and life in general by prioritizing and allowing myself to “take a break” from working. Balance is important.

 Any advice you’d like to offer to anyone interested in your line of work?

It is imperative to have “passion”, I mean true “passion” for your craft, business or company and operate it like a professional business. Get training, attend workshops and be knowledgeable about your industry and your product, service or company.  Ensure that you mentor, apprentice or intern; and find an expert in your field to glean knowledge, guidance and direction from. INVEST in yourself. 

Would you like to offer a promotion to the readers? If so, please list.

10% off of services, trainings, workshops, consulting, web styling and marketing services for Shalenadiva.com fans and readers :: “shalenadiva”
http://www.dzseventdesign.com | http://www.theworkshopsuite.com | http://www.stephanieawatson.com | http://www.teapartieswithstyle.com

DZS:: THE COMPANY:: STEPHANIE A. WATSON :: THE CEO:: INNOVATIVE & Stylish Social, Milestone & Corporate Event Planning, Production, Design & Management Company: Also Specializing in All Phases Of Professional Business Marketing, Public Relations, Consulting & Training. Our A++ Rated Services Are Priceless, Investment Worthy & Timeless 888-421-6777- Michigan, Nationwide & Destination Service Areas. Available For Speaking Engagements & Workshops. (1996-2011)15 YEARS. 

 STEPHANIE A. WATSON IN ACTION!

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© 2011, Shalena D.I.V.A.- Author| Speaker| Life And Business Coach. All rights reserved.

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