The Shalena D.I.V.A. Difference

Online Start Up Coach For Consultants, Experts & Coaches


My name is Shalena "D.I.V.A." Broaster. I am the best-selling author of "Fire Your Friends: A Woman's Guide to Becoming Her Own Best Friend” and an award winning speaker. My clients call me “The D.I.V.A." because I love to show women how to discover, invest, value and appreciate their lives and business.

I am a graduate of Duke University where I received my Political Science degree. I spent 10 years working as a financial institutions underwriter for a Fortune 500 insurance company. Drawing upon these experiences, I use my analytical, consulting, marketing, program building and risk assessment skills to help my clients build an online coaching business.

As the "Start Up Coach" for online coaches, I educate, equip and train them to start a sustainable online business by packaging their knowledge into digital information products.  Through my company, Best Selling Year, LLC, I help coaches, consultants and experts with personal branding, content marketing and digital product creation such as webinars, ebooks, and online courses. 

Since launching my business in 2014, I have helped hundreds of women start their online coaching businesses. My step by step instruction helped my clients to generate hundreds of thousand dollars in income and make a greater impact from the comfort of their home. I have also helped clients become subject matter experts by teaching how to use social media to market themselves.

I am adamant about helping women build online businesses because of my personal experience of being homeless for 2 years after leaving a toxic relationship. During this time, I couldn’t find a traditional job and had to rely upon the Internet to earn a living and rebuild my life. After earning 6 figures in my online coaching business within a year, I realized that having an online business offers many women like me the flexibility to be more present for themselves and their families. Therefore, I dedicate myself to passing along my knowledge to help other women achieve similar success.

I love helping women, but my passion is empowering teen girls. I created D.I.V.A. Academy: A Teen Girl Empowerment Program to help young ladies build a healthier self-esteem, a better self-image, a thirst for education and entrepreneurship. After hosting workshops and programs in partnership with churches, local organizations and schools, I am working to create a group home for troubled teens called the D.I.V.A. Academy. Helping teen girls grow to become strong women is the impact I want to leave on the world.

Personal Branding

Learn to create an authentic personal brand that attracts ideal clients and opportunities.

Content Marketing

Learn to create purposeful content that markets your products and gets you paid.

Product Creation

Learn to easily package your knowledge into products you can sell online.


KELLENE DIANA, Mental Health Advocate

"I took a chance on myself and invested in my growth as an entrepreneur. With hard work, tunnel vision, a great coach and accountability partners I graduated from Best Selling Message. Best Selling message was a 6 month program that I went through to not only become a Best Selling Author but to also create several programs and products to serve my ideal audience. Best Selling Message is a life changer and I will forever be grateful! Thank You Shalena D.I.V.A.!" (3)

SHERICA MATTHEWS, Empowerment Coach

"Shalena D.I.V.A. helped me to create my product line and taught me how to re-purpose my message. I wrote a best selling book, workbook companion guide, outlines for workshops, and proposals for group coaching while I worked with her. I've had a successful book launch. I was invited to speak at a singles event. It was easy to work with Shalena D.I.V.A. because her structure is easy to follow." (4)

CARLA NECOLE, Spiritual Life Coach

"Shalena D.I.V.A. helped me to create my brand message and to author a #1 best selling book "The Power Within." I've been featured and interviewed on two news stations regarding my book. I've done book signings, speaking engagements and now people seek me out to be on their shows. I've been asked to write for some reputable magazines and I'm in talks to train at some reputable companies." (5)


"In Best Selling Year, I was provided with tools to write, publish, and market my second book. With Shalena D.I.V.A.'s guidance, I was easily able to build content based on a thirty-day social media challenge in which I shared ideas and concepts from the book. As the book was being published, I created a Facebook group that has become my target market. Zeroing in on who it is I serve has led to numerous speaking engagements, hosting my first live event, and an increased demand for my coaching and editing services. The Best Selling Year program has provided me with strategies that serve me now and will continue to serve me in the future." (6)


"I was fresh out of my MBA program when I met @shalenadiva. I was trying to figure out what was next for me with my writing business. I had a discovery session with her and she helped me to focus upon S.T.E.M. (science, technology, engineering and math). She helped me to birth my book "STEM For Girls: An Urban Girl's Guide To STEM." This book has served as the foundation for many of my other projects. Thank you Shalena." (7)


"I decided to make a very important investment in myself and sign-up for the Best Selling Year (BSY) Program. This program was invaluable to me from the very beginning. During our first 1:1 consultation, Business Coach Shalena D.I.V.A. told me that I had what it took in passion, experience and ability to write my first book. I took it to heart and began the work. I completed the book late June or early August of 2016 and the rest is history. Bold, Brave and Courageous: A NO FEAR Success Guide for Teen Girls is now a reality and sells everywhere I go." (8)

KACEY VENNING, Teen Empowerment Coach

"Working with Shalena was and is just a breath of fresh air! She gets it and she gets you... the opportunity to share with her your dreams and visions for a project, a book, an organization, and then listen to her pull the gems and nuggets from it is astonishing at times.

Starting the writing for Built For This: A Young Woman’s Journey to Self-Discovery & Empowerment and completing it in 30 days is a true testament to Shalena’s professionalism, energy, and gifting. From there I was given the confidence needed to secure multiple contracts with our local school district, start a business venture related to my nonprofit by curating a monthly subscription box and most recently putting the finishing touches on a self paced course that is designed for Christian women battling mental and emotional disorders.

Even in my ministry, I am using tools gleaned from Shalena to be a better speaker, counselor, and facilitator. Shalena is such a huge blessing and the investment you make in is manifested greatly in YOUR own life!"