I caught the tail end of the Monique Show on BET a few months ago just before the credits rolled. In her loud, boisterous voice she yelled, “And if you don’t remember nothing else from this show today, remember this: “STAY READY ‘CAUSE IF YOU STAY READY YOU WON’T HAVE TO GET READY!”
I pondered her words for a while and asked God to reveal its meaning for my life. When I woke up the next day, I recalled the Bible story of the five virgin bridesmaids who were waiting for the groom to arrive. In short, these women all had lamps that needed to be lit with oil when the groom arrived. Four of the virgins had their lamps lit with oil when he arrived, but one of them did not. She let her light burn out and did not have enough oil to keep her lamp lit. When she heard the groom coming, she scrambled to the others and asked them for oil. They refused her. In the end, this virgin was not taken with the groom. Sadly, she missed out because she had no oil in her lamp. In Sunday school, teachers usually explain that the moral of this story is to always be ready because you never know when Christ is coming back. But I have found that in the natural sense, this story explains the importance of always being ready whenever opportunities present themselves.
With this in mind, I recall being presented with an opportunity to audition for a co-host spot on an online radio show similar to The View. This radio show was geared towards mothers. I envision myself on radio and television so I jumped at this opportunity. I threw my name in the ring. Well everybody else and their momma did, too. The response was so overwhelming that the criteria became very strict and only those with an online media presence could apply. Before I launched www.shalenadiva.com in April 0f 2010, I only had an online presence on Facebook and I knew I should’ve had more of an online presence when the opportunity presented itself. I was so mad that I couldn’t supply the young lady with a website address because I didn’t have one at the time. If you don’t already know, I desire to be a successful motivational speaker and author. In today’s market, you have to have a ready platform and online presence if you want to successfully market any products or attract publishers and sponsors. There are so many free media outlets designed to help in this area such as blogs, Facebook, Twitter, Blog Talk Radio, and YouTube that there really is no reason not to have some online presence established. I found myself scrambling to establish an online presence. I threw together a blog called VidaGrande because I had to start somewhere. I used the blog to share my inspirational thoughts and asked my friends to leave comments to show that I had a reach and that people were interested in what I had to say and write. In many ways, I was like that virgin without the extra oil in my lamp. I didn’t follow Monique’s advice in terms of staying ready so that I didn’t have to get ready when opportunity knocked.
From that experience, I decided to constantly build my online presence and my brand which lead to me create www.shalenadiva.com. This was an act of faith because at the time nobody was knocking down my door with a book deal, a spot on a nationally syndicated radio show, or paying me a handsome fee to speak at an event. By faith I declared that this will be my reality in the future, so I started preparing myself for when opportunities present themselves. I’m doing things to place myseld where opportunity can see me.
I did hustle and worked with what I had with that first blog and presented it to the young lady for consideration instead of giving up because I didn’t have a website. And I did get the audition; however, things did not work out with the show. But that experience was just enough to whet my appetite and encourage me to launch www.shalenadiva.com, my online blog talk radio show, and my own YouTube channel that will launch soon.
As I mentioned before I am constantly building my brand and online presence. There’s more work to be done, but at least I have an online presence that is growing and giving me credibility. My best advice is for you to take the time to establish yourself and your brand by creating a website or blog, launching an online radio show, a YouTube channel, write article for other websites, and network on social media outlets.
If you’re a writer make sure you have writing samples on deck for people to read and see your work. If you’re a singer sign up for talent shows, make a demo. If you’re a web designer, have your online portfolio on deck for people to see your work. Don’t be idle. Build your brand. Build your online presence. Build. Build. Build.
Don’t wait for someone to tell you are great or relevant. Make yourself relevant and show the world who you are.
What are your goals and dreams? How are you working to achieve them? Are you ready?
Stay ready and be blessed!
P.S.- Remember everything has beauty including YOU. It just takes a true D.I.V.A to see it.
© 2010, Shalena D.I.V.A. – Personal Branding| Content Marketing| Product Creation. All rights reserved.